Why Agricultural Shows Matter
As the sun soon rises on the annual Usk Show, we talk about why agricultural shows matter to our farming and rural clients, to us at RDP Law, and to the wider agricultural community.
This Saturday 11 September, almost 20,000 people will attend the Usk Show for 2021. It is of course excitement that is tainted with the disappointment across our county that so many of our wonderful shows in 2020 and 2021 had to be cancelled. Usk’s saving grace is, of course, that it is the last of the show season and so is well timed to have passed the restrictions which meant so many shows were simply not viable until now. The hard work and sheer determination of the organisers and the local businesses and community, supported by Monmouthshire Council, MP David Davis and MS Peter Fox all pulling together to get the necessary assurances and support from the Welsh Government were in place, are what has got this joyous show on the ticket. And we are thrilled to be a part of the show after many successful years, and for many more to come.
The Usk Show not only injects significant income into the local economy, but overwhelmingly shows like these are an important part of our culture. Almost 18 months without them has had a massive impact on not only the farming sector, but the agricultural community as a whole. There is a social aspect to the shows which extend far beyond the visitors themselves; we all know farming and running rural businesses can be a solitary life, so our local shows are an opportunity to get together in a way that the last year hasn’t allowed.
It is also a chance to reconnect with local businesses; we are thrilled to have our usual stand (find us at A5 just behind the Main Ring) to reconnect, share ideas and be a valuable part of promoting our thriving region and all the farming sector brings to it. We are thrilled that our team are so engaged, bringing together our colleagues at the event to meet with visitors and clients. Our new Head of Family, Marjha Golding-Evans, comments “The Usk Show is a mainstay of the rural calendar for Monmouthshire, and acts as an important window into the sector that we must celebrate, cherish and protect. Being able to get together to host our clients and local businesses is a real privilege, and one I am thrilled to be a part of.”
Sioned Thomas, Head of Private Client and Agriculture, said “It is such a pleasure that we can meet with our clients and visitors alike; many of whom we have had to see through video screens and behind masks for almost 18 months. I know from my farming clients how important the show is this year, more so than ever; they bridge the gap between our rural community as well as being a much needed social and business hub. I look forward to seeing our clients, new and old, this Saturday”
Tickets must be bought in advance but the organisers have confirmed that (as long as tickets are left) you can buy them online on the day here. Children under 16 are free, so it is a great value day out for the family. We look forward to seeing you there!